Texaco

Working alongside ad agency HHCL, FAT developed a new concept for Texaco garage shops. Instead of attempting to create a mini-supermarket, the concept involved a direct approach to the interior that reflected the needs of the driver. Snacks were labelled 'Starving?', flowers as 'Late?', newspapers as 'Bored?' etc. The interior was closer to a real garage with large graphic signage and points of sale that were simple and robust. A black and white painted floor connected the interior with the garage forecourt.