42 Hoxton Square, London, 2008

KK Outlet is a multifunctional office combining workspace, gallery area and shop for the Amsterdam based communications agency KesselsKramer at 42 Hoxton Square.

Various individual rooms are arranged consecutively along the length of the Outlet and sliced through diagonally to enclose fragments of their interiors behind a full length plywood wall, leaving the remaining half as an open gallery space. From within the timber wall, an elevation of a factory mounted on industrial castors can swing out to subdivide the space and theatrical timber curtains fold back to reveal a decadent red kitchen interior. Almost as though the interiors, and activities that take place within them have been crated up in Holland and shipped over to Hoxton.

Each interior has a distinct character but can be used for anything. You might want to work on a Victorian chaises longues in the kitchen, or spend some time in the clinically tiled shop, perhaps sat on the steps in the timber lined warehouse is where inspiration will strike. Mobile furniture units are surgically dissected from each room type and set free to roam around the main gallery space, providing an environment that is adaptable to the multiple needs of the Outlet’s daily usage and responsive to its evolving requirements.